I don’t even like AI and I’ve never tried ChatGPT, but as the world is evolving, it’s important to learn the new methods of implementing strategies and designs. Knowledge is power, so I attended the New York Tech Week Fashion Tech Panels hosted by In Haus founder, Colette Johnson and writer of The Pattern Maker, Rachel Sterling. Colette and Rachel are the pivotal force behind fashion infiltrating tech week as they hosted several fashion tech events. They were such a joy to speak with during Fashionphile’s Tech Week event a couple of days before the fashion tech panels event was hosted at the Fashion Institute of Technology.
How does fashion benefit from tech?
Style Arcade‘s Head of Brand & Partnerships, Brogan Hembrow, shared that, “brands are underbuying in areas they need to buy more and overbuying in areas they need to buy less of” for retail. Style Arcade matches supply with demand by delivering by quantity and size when producing retail analytics. Trusted by Ralph Lauren, Amiri, Tibi, and Meshki, Style Arcade could provide growth strategies and help brands stay ahead of the trends.
How to shop and style yourself using AI?
Mai Style uses agentic AI to suggest styles for thier customers. Agentic AI predicts, adapts, and evolves while continuing to learn new data, setting goals, and developing paths to attain those goals without constant human intervention. With fashion’s high return rate costing $218b due to, “poor fit and sizing issues”, according to Radial, “The lack of standardization across brands makes it challenging for customers to find the right size, especially when shopping online.” 75% of returns in 2023, were apparel and accessories. Mai Style provides style suggestions based on your body and preferences with the goal of decreasing the return rate.
How can you dive into AI?
AI is constantly changing so get a job with people you can learn from. Whether you have a friend in tech or an engineer, learning something new from your network within the field will help you gain greater knowledge.
As for my look, I opted for a floral midi-length full skirt and paired it with a simple white top.
Keeping it comfy with Sam Edelman mules was a must and I threw some essentials in a simple Eric Javitz straw bag.
What do you think about the increased use of AI in fashion?
