10 Black Owned Beauty Brands To Support

10 Black Owned Beauty Brands to Support - Befitting Style - Queen Oyinkan

Whether you’re a makeup lover or a skincare addict, beauty is so much fun to play with. I kicked off my black owned series discussing black owned fashion brands and now its time to talk beauty. This may sound surprising but I don’t dabble in skincare that much. I find that keeping it minimal works for my skin but there are a couple of skincare companies that caught my eye. If you’re not new to Befitting Style, then you already know how much I love to play in makeup.

While supporting black businesses and building the black economy, please also support the organizations fighting inequality by checking out this national resource list that also includes petitions as well as legal services for protesters.

If you’d like to hear me chat about black owned beauty brands, take a peek at the video below.

Now onto these awesome black owned beauty brands!


I became familiar with Alaffia a couple of weeks ago while grocery shopping at Whole Foods. I stumbled upon their pure unrefined shea butter and knew I had to grab it. I usually use shea butter from Ghana so I thought it would be cool to try shea butter from Togo. This one doesn’t have a strong scent like the one I’m used to. Although I haven’t tried anything else from the brand, I’m considering trying the Coconut Face Cleanser.

Pat McGrath

I absolutely love Pat McGrath’s makeup line! Its addictive and luxurious. I always feel rich while wearing her products. My favorites includes her foundation, setting powder, eyeshadow quad, and I recently fell in love with her mascara.

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Beauty Bakerie

I’ve been familiar with Beauty Bakerie for years but I haven’t tried any of her products yet. I can’t wait to play in her Brownie Bar as well as the lippies! What I love most about the brand is the beautiful aesthetic that makes me feel like I’m stepping in a world of sweet delicious makeup that’s not only fun to play with but also enticing to look at.


Fenty Beauty

When Fenty Beauty launched a few years ago, I was hooked! I bought every new release. I’ve purchased more items from Fenty Beauty than anything from any other beauty brand. My favorite pink highlighter is “wattabrat” and I use “Unveil” and “Uncuffed” for almost every mauve lip.


Coloured Raine

What I love most about Coloured Raine is that all the employees are black. A lot of companies in fashion and beauty tend to have a low (sometimes non-existent) black employees percentage and a high percentage of white employees. We must support Coloured Raine because Coloured Raine supports us by pouring back into the community with an all-black staff.

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Queen Status Bundle in full effect. The perfect trio?? • • ? Queen of Hearts palette ?Beauty Rust palette ??May She Raine lipstick Get this bundle online for $50

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Mented Cosmetics

Founded by KJ Miller and Amanda E Johnson, Mented Cosmetics consists of a mostly black team. It’s vegan, paraben-free and cruelty free. Not only does Mented Cosmetics offer makeup, but they also offer nail polishes.


Moon X

I beam with pride while talking about Moon X because I am thoroughly impressed by this entire company. This empire in the making is owned by a 20-year-old black woman who made 1 million dollars in 8 minutes. Marie is a force to be reckoned with and I’m super excited about how big Moon X will be within a decade.

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are you ready for “ glow “ ? // 5.10 ?

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Uoma Beauty

Created by Sharon Cutler a year ago, I view Uoma Beauty in a different light as Sharon is the driving force behind Pull Up For Change influencing brands (mostly beauty) to share the demographics of their staff and work towards having a larger amount of black staff in corporate and executive levels.



Iman is iconic and one of the first makeup that I ever used is the Iman Bronzer. It feels like everyone is so used to using trendy makeup but we must always give credit where credit is due. Iman created a cosmetics line during a time when there was barely any makeup for dark skin women.


The Lip Bar

Known for the beautiful bold hues, The Lip Bar has always stood out to me. During my early 20s, I was surrounded by many who used the bold Lip Bar lippies. What started off as just a lipstick company now offers foundation, eyeshadow, brushes, liners and more.

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The ultimate full face crew. ?? Here’s a look at all our face products. If you’re new around here, first of all, welcome, and second, here’s a little rundown of our face must-haves: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Minute Finish Face Palette: This all-inclusive 4-in-1 palette includes everyday face essentials needed to complete your face. Blush, face powder, highlight and contour. No need to carry around several huge palettes, this cute little palette’s got you covered. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Fresh Glow: Everything you need for a bomb glow. Our Fresh Glow blush and Bronzer duo includes a bomb bronzer and highlighting blush that allows you to get that unforgettable glow. Includes a travel-friendly brush hidden on the bottom pan so you can get the glow on the go!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Skin Serum Foundation: Your new Must-have foundation. ?? Easy, convenient, and travel-friendly. Comes complete with a built-in-brush and filled with ingredients you skill will LOVE. Hyaluronic acid and Irish Sea Moss work to give your skin a dewy and hydrated look while foundation works to give you great medium to buildable coverage. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shop all Face products on thelipbar.com by heading to the navigation and clicking our “Face” tab.

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Which black owned beauty brand is your favorite?

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One Thought to “10 Black Owned Beauty Brands To Support”

  1. Comfort Ayoade

    Awesome Awesome Awesome Beautiful. Love all the information. The best way to go is to patronize your own people. God bless you Oyin. Amen

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